SCB ITP8: The New Frontiers Reimagined

SCB ITP8: พรมแดนใหม่ที่ต้องเปลี่ยนเกม

Applied accelerator + ecosystem mobilization · Vietnam field test

SCB SME × DITP · Operated by SEA Bridge · Course Directors: Natdanai Ninek & Kasper-Tanakrit Sermsuksan

5-week applied accelerator · Kickoff Fri-Sat 10–11 Jul → Vietnam field test (Oct, TBC)

The New Frontiers Reimagined

พรมแดนใหม่ที่ต้องเปลี่ยนเกม

Five weeks. Five capitals. One reimagined export future. · 5 สัปดาห์ ทุน 5 ด้าน อนาคตการส่งออกที่ต้องคิดใหม่

What participants walk away with

The Promise

SEA Bridge Catalogue 1-pager (EN + VN translation)

Through-line artifact built across 5 weeks

Grant proposal draft

For product development OR market expansion

Real Vietnam market data

Online testing + pre-trip field research (SEA Bridge)

Business matching meetings in Vietnam

Hanoi + HCMC · Embassy/Consulate-General welcome

Direct relationships with grant agencies

TED Fund · NIA · ITAP · DITP · PMU-B · NXPO/TSRI

"FISHE-to-Funding" navigation plan

Knowing which Thai grants fit specific gaps

Target audience

Who is in the room

PRIMARYfree, invited

SCB SME Cohort

60 SMEs

SCB SME clients with revenue 100–500M THB
Full participation across 5 weeks + Wk 1 overnight + Vietnam trip
Receive all program outputs

SECONDARY15-20 slots

Innovation Partners

75-80 total in room

Government: MFA · DITP HQ · TED Fund · PMU-B · NIA · NSTDA/ITAP
Innovation infra: NXPO · TSRI · Regional Science Parks
Universities: Mahidol · Chula · KMUTT · KMUTNB · AIT
Attend all 5 weeks alongside SCB cohort

Theme

"New Frontier" — Four Dimensions

New Geographies — VN 2.0, Halal ASEAN, West-in-Asia (AU/NZ), Reopening Myanmar, Africa
New Capabilities — AI · digital online testing · IP & research commercialization
New Business Models — B2B → B2B2C → D2C transition
New Mindset — survive · adapt · grow when the old export playbook breaks

"This isn't about opportunity discovery — it's about how operators adapt when the comfortable path breaks." The Fireside Chat sets this from minute one.

The framework anchor

FISHE Capital™

FISHE = Financial × Intellectual × Social × Human × Environmental = Assets × Capability

Financial

Capital, cashflow, FX

Intellectual

IP, know-how, AI

Social

Network, distributors

Human

Team capacity

Environmental

Market fit, geography

SCB SME-facing materials use simplified WFACE-friendly language. Full FISHE branding internal only.

Program Spine

FISHE × Weeks · The 7 Plays

Wk	Title	FISHE Lens	The Play
K	The World Reimagined: No-Rules Trading โลกเปลี่ยนเกม: การค้าโลกไร้กติกา	All 5 (urgency)	Fireside Ignition จุดไฟด้วยบทสนทนา
1	Reimagining the Self รื้อใหม่ที่ตัวเรา	All 5 (self-audit)	The FISHE Self-Audit ตรวจทุน 5 ด้าน
2	Reimagining Your Toolkit เปลี่ยนเกมด้วยเครื่องมือใหม่	Intellectual + Social	AI as Borrowed Intellectual AI = ทุนปัญญาที่ยืมมาใช้
3	Reimagining the Map รื้อแผนที่ใหม่	Environmental	Market-FISHE Match จับคู่ตลาดกับ FISHE
Break	Test & Prep ช่วงทดสอบและเตรียมตัว	Operational	—
4	Reimagining the Product คิดใหม่ที่ผลิตภัณฑ์	Intellectual + Financial	IP-First, Currency-Hedged ทรัพย์สินทางปัญญามาก่อน
5	Reimagining Capital เปลี่ยนเกมเรื่องทุน	Financial (non-dilutive)	FISHE-to-Funding Speed-Dating จับคู่ FISHE กับทุน
Trip	Reimagined in the Field: Vietnam Live ลุยจริงที่หน้างาน: เวียดนามไลฟ์	All 5 stress-tested	FISHE Stress Test FISHE ทดสอบจริง

Timeline

Key Dates

Recruitment open	5–30 June 2026
Results announced	3 July 2026
Kickoff + Wk 1 — Fireside + Overnight	Fri-Sat 10–11 July 2026
Wk 2 — Reimagining Your Toolkit	Fri 17 July 2026
Wk 3 — Reimagining the Map	Fri 24 July 2026
Break Week — Test & Prep	Fri 31 July 2026
Wk 4 — Reimagining the Product	Fri 14 Aug 2026 order TBC
Wk 5 — Reimagining Capital	Fri 7 Aug 2026 order TBC
Vietnam Field Test	October 2026 dates TBC

Operating model

Roles

SCB SME	Co-host · client owner · banking sessions (FX Online, FM, EIC)
DITP	Co-host · trade promotion · overseas office speakers · Pro-Active pathway
SEA Bridge	Operator · Course Direction · curriculum · online testing · pre-trip research · trip operations · grant navigation
Royal Thai Embassy / Consulate-General	Vietnam Live welcome · introductions

Source-of-truth grid

Course Outline

Wk 1 spans two days (Fri + Sat). Evening / dinner rows added per week. Grey = no class. Orange = Kickoff. Blue = World Tour. Green = Speed-Dating. Yellow = dinner / networking.

Wk	Theme	10:00–12:00	13:00–14:30	14:30–15:45	16:00–17:30	Evening / Dinner	Venue
Wk 1 Day 1 Fri 10/7	Reimagining the Selfรื้อใหม่ที่ตัวเรา	Fireside Chat "No-Rules Trading"	Course Walkthrough แนะนำหลักสูตร	Site Visit: Tropicana Oil	Site Visit: Mahidol IP	18:00+ Networking Dinner MUIC Hotel	SCB + Salaya
Wk 1 Day 2 Sat 11/7	Recovery + Reflectionพักผ่อน + สะท้อนใจ	Brunch & coffee · casual cohort conversation · check-out · return to BKK at own pace				—	MUIC Hotel
Wk 2 Fri 17/7	Reimagining Your Toolkitเปลี่ยนเกมด้วยเครื่องมือใหม่	AI Fundamentals (2hr morning)	FISHE × AI + Brand & Online Research	AI Workshop + Sampling Brief	(continues)	Optional cohort dinner (informal)	ห้องไทยพาณิชย์ 1
Wk 3 Fri 24/7	Reimagining the Mapรื้อแผนที่ใหม่	— no class —	EIC Macro (SCB)	World Tour 15min × 6 markets	VN Deep Dive + Match Workshop	Optional: Vietnamese dinner Một Hai Ba Yô	ห้องไทยพาณิชย์ 1
— Fri 31/7	Break Week — Test & Prep · async: SEA Bridge runs Vietnam online tests + pre-trip research · Course Directors pre-match for speed-dating						—
Wk 4 Fri 14/8 (TBC)	Reimagining the Productคิดใหม่ที่ผลิตภัณฑ์	— no class —	VN Test Results	Adaptation + IP Panel	SCB FX Online + FM	Optional cohort dinner (informal)	ห้องไทยพาณิชย์ 1
Wk 5 Fri 7/8 (TBC)	Reimagining Capitalเปลี่ยนเกมเรื่องทุน	— no class —	FISHE-to-Funding Map	Speed-Dating 6 rooms × 15min × 6 rotations	Field Team Report + Trip Briefing	18:00+ Closing Dinner (formal)	Backyard Academy

⚠ Wk 4 / Wk 5 date order is TBC with SCB — narrative flow is Adapt → Capital, so Wk 4 should logically come first.

Per-week schedule with bilingual session titles + dinner timing. Course Directors = Natdanai + Kasper, co-led.

Wk 1 · Fri-Sat 10–11 Jul · SCB HQ + Salaya · TWO DAYS

Reimagining the Self รื้อใหม่ที่ตัวเรา

The Play

The FISHE Self-Audit ตรวจทุน 5 ด้าน

Cohort bonds + geopolitical context + site exposure + overnight networking → FISHE Self-Audit becomes Wk 1 → Wk 2 homework.

Day 1 — Friday 10 July

10:00–10:30

The New Frontier Begins ก้าวแรกสู่พรมแดนใหม่ · Opening Ceremony

10:30–12:00

No-Rules Trading: Global Business Amidst War การค้าโลกไร้กติกา · Fireside Chat (TBC)

12:00–13:00

The Journey Ahead เส้นทางข้างหน้า · Lunch + Program Walkthrough

13:00–14:30

Bus transfer to Nakhon Pathom (2 buses for 75-80 pax)

14:30–15:45

A Reimagined Exporter: Inside Tropicana's Journey ผู้ส่งออกที่เปลี่ยนเกม · Site Visit

15:45–16:30

Transfer to Mahidol Salaya

16:30–17:30

Research Reimagined: From Lab to Market งานวิจัยเปลี่ยนเกม · Mahidol IP visit (TBC)

18:00 →

🍽 Networking Dinner — The Circle Forms วงเริ่มขยับ · @ MUIC Hotel · the main event of Day 1

Overnight

MUIC Hotel / One Sala / Royal Gems Golf Club area

Day 2 — Saturday 11 July (Recovery Mode)

Late AM

Reflections Over Coffee สะท้อนใจกาแฟยามสาย · Brunch + casual cohort time

Midday

Depart back to Bangkok at own pace

Homework Wk 1 → Wk 2: FISHE Self-Audit (1–5 × 5 dimensions) · draft 1-pager v1 · start product + market thinking.

Wk 2 · Fri 17 Jul · ห้องไทยพาณิชย์ 1

Reimagining Your Toolkit เปลี่ยนเกมด้วยเครื่องมือใหม่

The Play

AI as Borrowed Intellectual AI = ทุนปัญญาที่ยืมมาใช้

You don't need to BE the AI expert or the Vietnam expert. You need to ACCESS them. AI = borrowed intellectual capital.

10:00–12:00

AI for the Reimagined Exporter AI สำหรับนักส่งออกยุคใหม่ · AI Fundamentals · RealSmart (TBC)

12:00–13:00

Lunch

13:00–13:30

Borrowed Brains, Borrowed Networks: FISHE × AI FISHE × AI

13:30–15:30

Brand & Online Research: How Vietnam Listens เวียดนามฟังเราอยู่ · SEA Bridge

15:30–16:30

Reimagine Your Market: AI Prompts That Actually Work prompt ที่ใช้ได้จริง · Workshop

16:30–17:30

Send Your Product to Vietnam: Sampling Brief ส่งสินค้าคุณไปเวียดนาม

Evening

🍽 Optional cohort dinner — informal, opt-in

Homework Wk 2 → Wk 3: AI deep research on 2-3 candidate markets · 1-pager v2 · ship samples for Vietnam testing · positioning hypothesis.

Wk 3 · Fri 24 Jul · ห้องไทยพาณิชย์ 1

Reimagining the Map รื้อแผนที่ใหม่

The Play

Market-FISHE Match จับคู่ตลาดกับ FISHE

Don't pick a market because it's "hot." Pick the market whose environment rewards your FISHE strengths.

10:30–12:00

— no class —

13:00–13:30

The Market-FISHE Match: Pick Markets That Reward You เลือกตลาดที่ทุนของคุณได้เปรียบ

13:30–14:30

The World Right Now: What Macro Forces Mean for You โลกตอนนี้ · SCB EIC

14:30–16:00

World Tour (6 × 15 min):

⭐ Vietnam 2.0: The To Lam Reset เวียดนาม 2.0 · DITP Hanoi + HCMC (TBC)
The Halal Frontier พรมแดนฮาลาล · DITP Jakarta (TBC)
West in Asia: Premium Markets Next Door "ตะวันตก" ในเอเชีย · DITP Sydney (TBC)
The Myanmar Reopening เมียนมาเปิดใหม่ · (TBC)
Africa: The Long-Frontier Play แอฟริกา · DITP Africa office (TBC)
Optional: Nordic / Korea นอร์ดิก / เกาหลี

16:00–17:00

Vietnam Live: How We'll Test Your Product เวียดนามไลฟ์ · SEA Bridge

17:00–17:30

Market-FISHE Match Workshop เวิร์คชอป: จับคู่ตลาดกับ FISHE

19:00 →

🍽 Optional: Vietnamese-style dinner @ Một Hai Ba Yô รสชาติของพรมแดนใหม่

Homework Wk 3 → Wk 4: Confirm target market · 1-pager v3 · 3 product adaptation hypotheses.

— Fri 31 Jul — Break Week

Test & Prep ช่วงทดสอบและเตรียมตัว

Async work: SEA Bridge runs Vietnam online tests · SEA Bridge field team starts pre-trip research on selected companies · Course Directors review 1-pagers and pre-match for Wk 5 speed-dating.

Wk 4 · Fri 14 Aug (TBC) · ห้องไทยพาณิชย์ 1

Reimagining the Product คิดใหม่ที่ผลิตภัณฑ์

The Play

IP-First, Currency-Hedged ทรัพย์สินทางปัญญามาก่อน ค่าเงินป้องกันได้

Two non-negotiables before you ship: (1) IP protection in target market. (2) Currency hedge.

10:30–12:00

— no class —

13:00–13:30

Protect What You Built, Finance What You'll Spend ปกป้องสิ่งที่สร้างมา

13:30–14:30

The Vietnam Verdict: Your Data Brief คำตัดสินจากเวียดนาม · SEA Bridge presents individual results

14:30–15:30

Reimagine Your Product: From Bangkok to Hanoi รื้อสินค้าใหม่

15:30–16:30

The IP Frontier: Protect Before You Ship พรมแดนทรัพย์สินทางปัญญา · Mahidol + NXPO/TSRI panel (TBC)

16:30–17:30

The Currency Frontier: How Money Actually Moves พรมแดนเรื่องเงิน · SCB FX team

17:30–17:45

The Capital Map: A Preview of Week 5 แผนที่ทุน

Evening

🍽 Optional cohort dinner — informal

Wk 5 · Fri 7 Aug (TBC) · Backyard Academy

Reimagining Capital เปลี่ยนเกมเรื่องทุน

The Play

FISHE-to-Funding Speed-Dating จับคู่ FISHE กับทุน

Your pitch isn't "I need money." It's "I have FISHE strengths in X and Y, I need to fill the gap in Z, and this grant funds exactly that."

10:30–12:00

— no class —

13:00–14:00

The FISHE-to-Funding Map แผนที่ FISHE สู่ทุน

14:00–15:30

Speed-Dating Rooms (6 parallel × 15 min × 6 rotations)

R1: TED Fund · R2: NIA · R3: ITAP
R4: DITP Pro-Active · R5: PMU-B + NXPO/TSRI · R6: FISHE Diagnosis

15:30–16:30

The Frontier Field Team Reports ทีมภาคสนามรายงานจริง · SEA Bridge field findings

16:30–17:00

Vietnam Live Briefing: What's Next บรีฟเวียดนามไลฟ์

17:00–17:30

The Reimagined Cohort: Certified คอฮอร์ตที่เปลี่ยนเกมแล้ว · Closing Ceremony

18:00 →

🍽 Closing Dinner — The Circle Closes, Until Vietnam วงปิดวง — เจอกันที่เวียดนาม

Reimagined in the Field: Vietnam Live

ลุยจริงที่หน้างาน: เวียดนามไลฟ์

FISHE Stress Test — applying everything Bangkok taught in the field

⚠ Dates and details TBC. Best-guess working window 13–17 October 2026 (Tue-Sat, 5D4N) based on weather, business calendar, and program momentum. Backup window 10-14 November 2026. All activities below are working-draft pending confirmation.

Working window

October 2026 (TBC)

Best-guess: Tue-Sat 13–17 October 2026 · 5 Days / 4 Nights

Backup: Tue-Sat 10–14 November 2026

Format: North + South (Hanoi + HCMC)

Indicative pricing: ~40,000–50,000 THB / person (TBC)

Group size: 25–30 attendees (SCB cohort + optional Innovation Partners)

Operator: SEA Bridge on the ground

Why this window

Rationale for October

Weather: Hanoi entering dry season · HCMC rainy season tapering
Business calendar: Avoids VN National Day (2 Sept) + year-end rush
Program momentum: 9–10 weeks post Wk 5 — enough time for translation + field research + matching prep
Day choice: Tue-Sat avoids Monday travel chaos; Sat return for recovery

Activities — what the trip delivers

Three core pillars

1. Welcome by Embassy / Consulate-General + Thai Trade Director

Official reception on Day 1 in Hanoi · Day 4 in HCMC. Royal Thai Embassy (Hanoi), Consulate-General (HCMC), and Thai Trade Directors set the diplomatic + commercial frame.

2. Site Visits

Vietnamese exporters · distributors · modern trade (AEON, Lotte Mart, retail walks) · manufacturing partners · category-specific facilities relevant to cohort products.

3. Business Matching

Pre-curated 1-on-1 meetings with distributors and buyers by product category. Mini Trade Fair format. Each participant gets multiple matched conversations + follow-up commitments.

Draft itinerary — all TBC

Day-by-day (working sketch)

Day	Date	EN / TH Title	Activity
Tue	13 Oct (TBC)	Welcome to Hanoi: The Northern Frontier ยินดีต้อนรับสู่ฮานอย	Morning flight BKK → Hanoi
Tue PM	13 Oct (TBC)	Embassy Welcome Reception (Hanoi) งานต้อนรับสถานทูต	Royal Thai Embassy + Thai Trade Director Hanoi
Wed	14 Oct (TBC)	Market Reality: Hanoi on the Ground ความจริงในตลาด: ฮานอยภาคสนาม	Site visits — retail, distribution, consumer interviews
Thu	15 Oct (TBC)	Matching Day Hanoi → Fly South วันจับคู่ที่ฮานอย → บินลงใต้	1:1 business matching · evening flight to HCMC
Fri	16 Oct (TBC)	HCMC Live: Market + Matching HCMC ไลฟ์: ตลาด + จับคู่	Site visits + 1:1 matching meetings
Fri PM	16 Oct (TBC)	Consulate-General Reception (HCMC) งานต้อนรับสถานกงสุล	Royal Thai Consulate-General + Thai Trade Director HCMC
Sat	17 Oct (TBC)	Debrief & Fly Home ถอดบทเรียน + กลับบ้าน	Final debrief workshop · evening return BKK

Open items to confirm

Decisions needed

Exact trip dates (October vs. November)
Confirmed pricing for 5D4N (the original 3D2N spec was 40K THB)
Hanoi + HCMC hotel selection
Embassy / Consulate-General contact + reception confirmation
Site visit list — selected by cohort product categories
Business matching contact list per participant
Whether Innovation Partners can join (self-pay)

Speakers aligned to schedule · (TBC) until confirmed

Speaker Lineup by Week + Time Block

Kickoff — Fireside Chat

Wk · Day · Time	Session	Candidate	Status
Wk 1 Fri · 10:30–12:00	No-Rules Trading: Global Business Amidst War การค้าโลกไร้กติกา	รศ.ดร.ปณิธาน OR รศ.ดร.ปิติ (ASEAN Foundation)	TBC

Wk 1 — Reimagining the Self

Wk · Day · Time	Session	Candidate	Status
Wk 1 Fri · 14:30–15:45	A Reimagined Exporter: Inside Tropicana's Journey	Tropicana host (SCB-arranged)	Confirmed
Wk 1 Fri · 16:30–17:30	Research Reimagined: From Lab to Market (Mahidol IP)	Mahidol IP & Tech Transfer contact	TBC

Wk 2 — Reimagining Your Toolkit

Wk · Day · Time	Session	Candidate	Status
Wk 2 · 10:00–12:00	AI for the Reimagined Exporter	คุณอุกฤษฏ์, RealSmart (ITP7 #1-rated)	TBC — invite back
Wk 2 · 13:30–15:30	Brand & Online Research: How Vietnam Listens	SEA Bridge	Confirmed

Wk 3 — Reimagining the Map (World Tour)

Wk · Day · Time	Session	Candidate	Status
Wk 3 · 13:30–14:30	The World Right Now: Macro Forces	SCB EIC team	Confirmed
Wk 3 · 14:30–14:45	Vietnam 2.0: The To Lam Reset	DITP Hanoi + HCMC offices	TBC
Wk 3 · 14:45–15:00	The Halal Frontier	DITP Jakarta office	TBC
Wk 3 · 15:00–15:15	West in Asia (AU/NZ)	DITP Sydney office	TBC
Wk 3 · 15:15–15:30	The Myanmar Reopening	Speaker TBD	TBC
Wk 3 · 15:30–15:45	Africa: The Long-Frontier Play	DITP Cairo / Nairobi / Lagos / Jo'burg	TBC
Wk 3 · 15:45–16:00 (opt)	Nordic / Korean Plays	DITP Copenhagen office	TBC
Wk 3 · 16:00–17:00	Vietnam Live: How We'll Test Your Product	SEA Bridge	Confirmed

Wk 4 — Reimagining the Product

Wk · Day · Time	Session	Candidate	Status
Wk 4 · 13:30–14:30	The Vietnam Verdict: Your Data Brief	SEA Bridge	Confirmed
Wk 4 · 14:30–15:30	Reimagine Your Product (adaptation workshop)	Product expert	TBC
Wk 4 · 15:30–16:30	The IP Frontier (panel)	Mahidol + NXPO/TSRI commercialization profs	TBC
Wk 4 · 16:30–17:30	The Currency Frontier (FX Online + FM)	SCB FX team	Confirmed

Wk 5 — Speed-Dating Rooms

Wk · Day · Room	Session	Candidate	Status
Wk 5 · R1 · 14:00–15:30	TED Fund: Fueling Tech & Innovation Bets	TED Fund officer	TBC
Wk 5 · R2 · 14:00–15:30	NIA: Groom, Grant, Grow, Global	NIA officer	TBC
Wk 5 · R3 · 14:00–15:30	ITAP: 1,300 Experts at 50% Cost	NSTDA ITAP officer	TBC
Wk 5 · R4 · 14:00–15:30	DITP Pro-Active: 58 Doors to the World	DITP HQ officer	TBC
Wk 5 · R5 · 14:00–15:30	The Research Commercialization Frontier	PMU-B + NXPO/TSRI joint team	TBC
Wk 5 · R6 · 14:00–15:30	The FISHE Diagnosis Room	Course Directors (Natdanai + Kasper)	Internal

Vietnam Trip — Receptions

Day	Session	Candidate	Status
Day 1 PM · Hanoi	Embassy Welcome Reception	Royal Thai Embassy Hanoi + Thai Trade Director Hanoi	TBC
Day 4 PM · HCMC	Consulate-General Reception	Royal Thai Consulate-General HCMC + Thai Trade Director HCMC	TBC

The through-line artifact

SEA Bridge Catalogue 1-Pager — The Deliverable Template

Each participating company builds a polished 1-pager across the 5 weeks. Reference example below (Tropicana Oil). Same format will be used for all ITP8 cohort companies. EN version produced in Wk 5 · Vietnamese translation post-Wk 5.

Example: Tropicana Oil 1-Pager (existing SEA Bridge Catalogue format)

How it builds

Evolution Across the 5 Weeks

Sections in the template

What each 1-pager contains

Header band — SEA Bridge logo · "We are seeking…" matching ask · Company logo
About Company — Founder · Contact · Website · Business Model · Sector · Capacity · Value Proposition
Vision & Mission — One sentence each

Flagship Products — Categories + photo grid + certifications
Financial (Revenue) — 5-year bar chart in Million THB
Export Markets — By region · current + target

SCB-cohort companies fill the same fields. SEA Bridge designs the final layout in Wk 5.

Grant landscape · Read-more links included

Grant Pathway — FISHE-to-Funding

Every Thai grant fills a specific capital gap. Map your FISHE gap → find the grant that funds it. Click each card for the official page.

TED Fund

Technology & Innovation-Based Enterprise Development Fund · MHESI

Speed-Dating Room 1

Tech/innovation entrepreneurs — students, startups, SMEs. 2026 strategy "3C": Coach · Connect · Commercialise.

2026 budget: ~300M THB · 1,400+ projects · 1.23B+ THB since 2016

Programs: TED Youth Startup · Startups for Startups · TED Fellow network (Thailand Science Park POC up to 1.5M THB at 90% subsidy).

Best fit: Companies developing tech/innovation products with R&D component.

NIA

National Innovation Agency · MHESI

Speed-Dating Room 2

"4G Framework": Groom · Grant · Growth · Global. 2026 target: 100 startups · 1B THB innovation revenue · 2B THB investment.

254 innovation projects · 397M+ THB funding (by Aug 2025)

Mechanisms: Open Innovation · Market Validation · Corporate Co-Funding · Global Startup Hub · Nilmangkorn (3.4× revenue growth)

Best fit: Innovation-led companies in NIA's 2026 sectors (agri/food/medical/energy/tourism).

ITAP (NSTDA)

Innovation & Technology Assistance Program · NSTDA · MHESI

Speed-Dating Room 3

Tech consulting + expert deployment for SMEs. 50% subsidy · max 400,000 THB per project · max 2 projects/year.

1,300+ expert pool · 9,200+ projects since 2001

Process: Free needs analysis → expert matching → project with partial financial support. Scope: Product design · development · certification (GMP/HACCP/ISO22000/17025) · process improvement · DT.

Best fit: SMEs needing technical/R&D support for product adaptation or export certification.

DITP

Department of International Trade Promotion · MoC

Speed-Dating Room 4

2026 plan "THINK THAILAND: NEXT LEVEL" · 680+ projects · 142B THB trade value · 294,500+ entrepreneurs benefiting.

58 Thai Trade Centre offices worldwide

Mechanisms: Pro-Active program · Thailand Export Champions · TOPTHAI (live commerce in 9 markets) · Thaitrade.com · Standards: T Mark / DEmark / Thai SELECT / PM's Export Award

Best fit: Any SME pursuing international expansion via trade missions, e-commerce, or branding.

Read more → ditp.go.th · Hotline 1169 · LINE @DITP

PMU-B + NXPO/TSRI

Brain Power · NXPO · TSRI · MHESI

Speed-Dating Room 5

PMU-B: Research-to-commercialization, university-industry linkage. NXPO: National policy. TSRI: System-wide research funding.

Mechanisms: Research commercialization grants · professor-industry collaboration · research-based startup formation · technology licensing.

Best fit: Companies with research collaboration needs, university spin-off backgrounds, IP licensing from public R&D.

Other Reference Mechanisms

For Course Director use · context only

OSMEP (สสว.) — SME promotion · BDS subsidy · sme.go.th
NSTDA Tech Show — IP licensing 30K + 2% royalty · nstda.or.th
NSTDA TEI — loans up to 75% / 30M THB / 7yr
NIA Venture / Co-Investment — equity (later stage)
BOI — tax incentives · boi.go.th
EXIM Bank — removed (SCB competitor)

Cheat sheet

FISHE-to-Funding Mapping

Company need	FISHE gap	Best grant
Develop new product / R&D	Intellectual	TED Fund · NIA Innovation · ITAP
Certify product for export	Intellectual + Product	ITAP
Test market / validate in new geography	Environmental	NIA Market Validation · DITP Pro-Active
Trade mission / exhibition	Environmental + Social	DITP Pro-Active
Live commerce / digital platform	Social	DITP TOPTHAI
Research partner / university collab	Intellectual + Social	ITAP · PMU-B · TSRI
Spin-off from research	Intellectual	TED Fund · NIA · PMU-B
Scale-up / international expansion	Financial + Environmental	NIA Global Startup Hub · NIA Co-Funding

For SCB intake form · opens 5 June 2026

Application Form — How It Looks

Visual example of what the SCB intake form should feel like to an applicant. Full 30-question structure spans 7 sections (Company / Product / Market / FISHE Self-Assessment / Specific Asks / Logistics / Selection Edge).

Section E — Specific Asks (sample questions)

20.What's the ONE thing you hope to leave ITP8 with?

Pick what matters most.

Validation Network Specific market entry Grant funding New business model

21.Are you interested in joining the Vietnam business trip?

5-day field trip in October 2026 (TBC). Approximately 40,000-50,000 THB per person, paid separately.

Yes — confirmed interested Maybe — need more info No

22.Are you willing to pay for the Week 1 networking outing & overnight stay?

Friday→Saturday networking trip to Salaya. Approximately TBD THB per person, separate from program tuition (paid by participants directly).

Yes — willing to pay Yes — only if subsidized No

23.Are you open to having your product tested online in Vietnam during the program?

SEA Bridge runs A/B online tests on Vietnam channels during the Break Week.

Yes No

24.Interested in post-program grant application support?

Optional separate paid service post-program.

Yes Maybe — need info No

25.Are you currently working with grant agencies?

Multi-select if applicable.

ITAP NIA TED Fund DITP Pro-Active PMU-B None

Other sections (Company / Product / Market / FISHE / Logistics / Selection Edge): ~25 additional questions covering company basics, the ONE product to focus on, market aspirations, FISHE 1-5 self-rating, who will attend, scheduling, and selection-edge questions. Can be exported to Google Form or SCB intake schema on request.

This tab is for internal team reference only — not for SCB / participant-facing materials. Contains update log, design rules, naming system, risks, decisions, and promo timeline.

1. Update log

17 May

v5 framework lock — bilingual session naming, 7 Plays, "Reimagining" weekly themes, yellow-on-purple design rule, mobile-responsive dashboard.

17 May

Two-Track Cohort confirmed: 60 SCB SMEs + 15-20 Innovation Partners = 75-80 in room.

17 May

Wk 5 reframed: Speed-Dating across 6 parallel rooms (not single-track pitching).

17 May

EXIM Bank removed (SCB competitor). Export financing covered by SCB FX/FM.

17 May

Vietnam trip upgraded: 5D4N working window 13-17 Oct (TBC). Embassy + Consulate-General receptions added.

17 May

Dashboard restructured for team-share: tabs reordered by importance, Two-Track folded into "Target Audience" in Overview, Naming + Taglines + Matrix combined into Overview, internal notes consolidated.

16 May

Co-Course Director model: Natdanai + Kasper.

16 May

Wk 1 format locked: Friday → Saturday overnight at Salaya (MUIC Hotel).

16 May

Cohort target ~60-65 → revised to 60 SCB-only (Two-Track adds 15-20 partners separately).

15 May

First SCB meeting · official PDF outline received · branding (SCB purple) confirmed.

2. Design & brand rules

RULE 1 — Program/session name color: Yellow on purple. Never black on purple (low contrast).
Yellow: #ffd24a · Purple: #4f2d8c

RULE 2 — Bilingual treatment: EN primary, TH parallel. Both visible on slides where space allows. Use exact phrasings from the Naming System below.

RULE 3 — Logo lineup: SCB SME + DITP + SEA Bridge on every participant-facing material. SCB first, DITP middle, "Operated by SEA Bridge" line.

RULE 4 — "Reimagined" framing: Use consistently — Reimagining the Self / Toolkit / Map / Product / Capital / Field. Don't reword.

RULE 5 — Accessibility: Mobile responsive · scrollable tabs · stacked grids · 16px minimum body text.

RULE 6 — FISHE branding: Internal slides use "FISHE Capital™". SME-facing materials use simplified language (Financial readiness / Knowledge / Network / Team / Product readiness).

Color palette

Use	Hex
SCB primary purple	`#4f2d8c`
Purple dark	`#2e1a52`
Yellow (title accent)	`#ffd24a`
Yellow soft (fill)	`#fff5cc`
Accent (TH subtitles)	`#7a4ec9`

3. Bilingual naming system

Companion to the master brief. Use these exact phrasings in slides, AW, certificates, recruitment materials.

Tagline (current pick)

EN: Five weeks. Five capitals. One reimagined export future.
TH: 5 สัปดาห์ ทุน 5 ด้าน อนาคตการส่งออกที่ต้องคิดใหม่

Alternative tagline options

When the old playbook breaks, the new one is yours to write.

เมื่อเกมเก่าใช้ไม่ได้ เกมใหม่คุณต้องเขียนเอง

Mindset-forward

From single-market exporter to multi-market operator.

จากผู้ส่งออกตลาดเดียว สู่ผู้ดำเนินงานหลายตลาด

Operator-forward

Five weeks. Five capitals. One reimagined export future.

5 สัปดาห์ ทุน 5 ด้าน อนาคตการส่งออกที่ต้องคิดใหม่

Framework-forward · current pick

7 Plays

Wk	EN Play	TH Play
Kickoff	Fireside Ignition	จุดไฟด้วยบทสนทนา
Wk 1	The FISHE Self-Audit	FISHE Self-Audit: ตรวจทุน 5 ด้าน
Wk 2	AI as Borrowed Intellectual	AI = ทุนปัญญาที่ยืมมาใช้
Wk 3	Market-FISHE Match	จับคู่ตลาดกับ FISHE
Wk 4	IP-First, Currency-Hedged	ทรัพย์สินทางปัญญามาก่อน ค่าเงินป้องกันได้
Wk 5	FISHE-to-Funding Speed-Dating	จับคู่ FISHE กับทุน
Trip	FISHE Stress Test	FISHE ทดสอบจริง

Weekly themes

Wk	EN	TH
K	The World Reimagined: No-Rules Trading	โลกเปลี่ยนเกม: การค้าโลกไร้กติกา
1	Reimagining the Self	รื้อใหม่ที่ตัวเรา
2	Reimagining Your Toolkit	เปลี่ยนเกมด้วยเครื่องมือใหม่
3	Reimagining the Map	รื้อแผนที่ใหม่
Break	Test & Prep	ช่วงทดสอบและเตรียมตัว
4	Reimagining the Product	คิดใหม่ที่ผลิตภัณฑ์
5	Reimagining Capital	เปลี่ยนเกมเรื่องทุน
Trip	Reimagined in the Field: Vietnam Live	ลุยจริงที่หน้างาน: เวียดนามไลฟ์

Full session-level bilingual list is in Week Detail tab. Tell me to export to DOCX or Sheets and I'll generate.

4. Risks & mitigation

⚠ Active risk: Gen SEA Summit conflict. Dates may land 11-12 July or 19-20 July. Wk 1 = Fri-Sat 10-11 July. Decision by 31 May.

High Medium Low

Risk	Sev	Mitigation
Gen SEA Summit clashes with Wk 1		Confirm Gen SEA · pick swap-weeks or keep-Day2-optional by 31 May
75-80 pax bus logistics		2 buses · pre-book 4 wks out · MUIC dinner sizing
Innovation Partners outreach incomplete by 5 June		Lock list by 25 May · invites week of 27 May
Speed-Dating 6-room logistics		Backyard Academy venue capacity · rotation cards printed
Online testing pipeline misses Break Week		Sampling logistics by Wk 2 · samples ship by 22 Jul
Fireside speaker unconfirmed		Lock by 1 June · backup Chula/Thammasat ASEAN faculty
Grant agency reps decline Wk 5		Invite 3 wks out · virtual rep backup · Course Director fills R6
Bank sessions drift long		Pre-frame · timeboxes · 45-min hard stop
Mahidol IP Wk 1 16:30-17:30 tight		Confirm travel time · 30-min intro backup
VN trip 5D4N re-pricing		Lock pricing by 1 June
DITP overseas office speakers don't confirm		5 markets × backup speakers · flex to 4 if needed
Two-track room dynamic		Partners as observers default · roles in welcome materials
VN October monsoon		Backup Nov 10-14 · trip insurance
Wk 4/5 date order (contradicts narrative)		Confirm with SCB 21 May

5. Open decisions

6. Promo timeline

Date	Milestone
20 May 2026	First Draft AW (yellow-on-purple title)
21 May 2026	Next SCB sync — Outline · Speakers · Innovation Partners
25 May 2026	Final AW · Innovation Partners list locked
26 May 2026	Submit Post & Boost · IP invitations sent
27 May 2026	Check before live boost
1 June 2026	Gen SEA resolved · fireside locked · Mahidol contact · VN pricing locked
8 June 2026	Post and Boost live
5–30 June 2026	Applications open
3 July 2026	Results announced
10 July 2026	Kickoff + Wk 1 starts

SCB ITP8: The New Frontiers Reimagined

The Promise

Who is in the room

SCB SME Cohort

Innovation Partners

"New Frontier" — Four Dimensions

FISHE Capital™

FISHE × Weeks · The 7 Plays

Key Dates

Roles

Course Outline

Reimagining the Self รื้อใหม่ที่ตัวเรา

The FISHE Self-Audit ตรวจทุน 5 ด้าน

Day 1 — Friday 10 July

Day 2 — Saturday 11 July (Recovery Mode)

Reimagining Your Toolkit เปลี่ยนเกมด้วยเครื่องมือใหม่

AI as Borrowed Intellectual AI = ทุนปัญญาที่ยืมมาใช้

Reimagining the Map รื้อแผนที่ใหม่

Market-FISHE Match จับคู่ตลาดกับ FISHE

Test & Prep ช่วงทดสอบและเตรียมตัว

Reimagining the Product คิดใหม่ที่ผลิตภัณฑ์

IP-First, Currency-Hedged ทรัพย์สินทางปัญญามาก่อน ค่าเงินป้องกันได้

Reimagining Capital เปลี่ยนเกมเรื่องทุน

FISHE-to-Funding Speed-Dating จับคู่ FISHE กับทุน

October 2026 (TBC)

Rationale for October

Three core pillars

1. Welcome by Embassy / Consulate-General + Thai Trade Director

2. Site Visits

3. Business Matching

Day-by-day (working sketch)

Decisions needed

Speaker Lineup by Week + Time Block

Kickoff — Fireside Chat

Wk 1 — Reimagining the Self

Wk 2 — Reimagining Your Toolkit

Wk 3 — Reimagining the Map (World Tour)

Wk 4 — Reimagining the Product

Wk 5 — Speed-Dating Rooms

Vietnam Trip — Receptions

SEA Bridge Catalogue 1-Pager — The Deliverable Template

Evolution Across the 5 Weeks

What each 1-pager contains

Grant Pathway — FISHE-to-Funding

TED Fund

NIA

ITAP (NSTDA)

DITP

PMU-B + NXPO/TSRI

Other Reference Mechanisms

FISHE-to-Funding Mapping

Application Form — How It Looks

Section E — Specific Asks (sample questions)

Color palette

Tagline (current pick)

Alternative tagline options

7 Plays

Weekly themes

Urgent — before 5 June recruitment

Medium

Strategic